If you’ve been around these parts before, you’ll already know that I’m a fan of Birchbox and have written about my love for them before. So, when I heard they were opening a pop up store on Carnaby Street, I just had to go and have a nose around.
I love Carnaby Street even at its busiest, so bright and colourful especially now the new carnival themed Christmas lights have been unveiled.
Much like the boxes themselves the Birchbox pop-up is super Instagrammable right from the get go. I mean look how pretty and inviting the door looks with the balloon arch?!
Not only does Birchbox make a great Christmas gift but the pop up means you can create your ultimate box by picking the exact samples you want. Brand wise there are so many fabulous names to choose from, think Benefit, Bumble and Bumble, amazing Spectrum Collections brushes and more. Plus the Birchbox team are planning to update the samples throughout December so look out for new additions.
The whole shop is beautiful, right down to the marble designed boxes. It made me want to buy literally everything even though I knew I didn’t actually need anything. As well as creating your own box from the huge wall of samples there’s also the opportunity to buy full sized products from their top 100 bestsellers.
I’ve also had a nose on their website and they have promised that there will be lots of great in-store events so keep your eyes peeled.